More Than Pizza Ovens — Creating Experiences That Bring People Together
For years, WPPO has been known for premium wood-fired pizza ovens and live-fire cooking products.
But as the outdoor cooking industry has evolved, so has WPPO.
Today, WPPO is expanding far beyond pizza ovens and moving aggressively into outdoor living and catering — and there’s a very good reason why.
Because people are no longer just buying products.
They’re investing in experiences.
The Outdoor Living Industry Is Changing
Over the last several years, homeowners have transformed the way they use their outdoor spaces.
Backyards are no longer just patios with a grill.
They’ve become:
- Entertainment spaces
- Outdoor kitchens
- Family gathering areas
- Relaxation zones
- Cooking spaces
- Game-day destinations
- Extensions of the home
People want spaces where they can slow down, reconnect, and spend meaningful time with family and friends.
At WPPO, we saw that shift happening early.
And honestly — it fits perfectly with who we already are.
WPPO Was Always About More Than Ovens
Even though WPPO built its reputation in wood-fired cooking, the company has always been centered around:
- Bringing people together
- Outdoor entertaining
- Live-fire cooking
- Family gatherings
- Community experiences
A wood-fired oven naturally becomes the centerpiece of a backyard.
From there, customers began asking:
- “Can you help us with an outdoor kitchen?”
- “What about pergolas?”
- “Can you design the full space?”
- “What appliances should we use?”
- “Can you help make our backyard feel complete?”
The answer became obvious.
WPPO needed to evolve from simply selling ovens into helping create complete outdoor living experiences.
Outdoor Living Pro: The Next Step
That vision led to the growth of Outdoor Living Pro.
Outdoor Living Pro was created to help homeowners, contractors, landscapers, and builders create complete outdoor spaces featuring:
- Outdoor kitchens
- Pizza ovens
- Fire features
- Pergolas
- Outdoor appliances
- Seating areas
- Backyard entertainment spaces
The goal is simple:
Help families create spaces where memories happen.
Unlike many outdoor living companies, WPPO brings real-world cooking and entertaining experience into every project.
We don’t just sell products from a catalog.
We actually cook outdoors.
We entertain outdoors.
We live this lifestyle ourselves.
That experience matters.
Why Catering Became So Important
WPPO Catering grew naturally out of the same philosophy.
At first, catering started as a way to showcase the power of wood-fired cooking.
But it quickly became much more than that.
Today, WPPO Catering serves:
- Weddings
- Corporate events
- Breweries
- Wineries
- Festivals
- School events
- Community gatherings
- Private parties
And every event reinforces something important:
People crave authentic experiences.
Watching fresh pizzas cook over real flame creates excitement and connection that traditional catering simply doesn’t provide.
The live-fire atmosphere becomes entertainment itself.
That’s what makes wood-fired catering so special.
Creating Experiences, Not Just Sales
One major reason WPPO is moving deeper into outdoor living and catering is because the modern customer values experiences more than products alone.
Anyone can buy products online.
But creating:
- A backyard gathering place
- A family cooking space
- A memorable catering event
- A live-fire experience
- A complete outdoor lifestyle
That requires passion, creativity, and expertise.
That’s where WPPO believes the future is heading.
Supporting Contractors & Builders
Another major reason for the expansion is the growing demand from contractors and builders looking for complete outdoor living solutions.
Through Outdoor Living Pro, WPPO now partners with:
- Landscapers
- Builders
- Hardscape contractors
- Pool companies
- Designers
- Remodelers
By offering complete outdoor living products and support, WPPO can help professionals deliver higher-value projects and better customer experiences.
Adapting to a Changing Market
The outdoor cooking industry has changed dramatically over the past few years.
The market became crowded with low-cost imports and short-term trend brands.
Rather than simply competing on price, WPPO chose a different path.
The company is focusing on:
- Community
- Experiences
- Outdoor living
- Contractor partnerships
- Catering
- Education
- Long-term customer relationships
Because those are areas where authenticity still matters.
Community Still Comes First
Even as WPPO grows into outdoor living and catering, one thing remains unchanged:
Community involvement.
WPPO continues supporting local communities through:
- Events
- Fundraisers
- School activities
- Food service
- Donations
- Partnerships
- Educational cooking experiences
Being involved locally has always been part of the company culture.
And it always will be.
The Future of WPPO
The future of WPPO is not about becoming “just another outdoor company.”
It’s about building a lifestyle brand centered around:
- Fire
- Food
- Family
- Outdoor living
- Connection
- Community
Whether it’s:
- A luxury outdoor kitchen
- A backyard pizza night
- A wedding catering event
- A contractor partnership
- A live-fire cooking class
The mission remains the same:
Bring people together.
That’s what WPPO has always stood for.
And that’s exactly where the company is headed next.
About WPPO LLC
WPPO LLC is a wood-fired cooking, outdoor living, and catering company based in Warren, Illinois. Through WPPO Catering and Outdoor Living Pro, the company specializes in premium outdoor kitchens, wood-fired ovens, live-fire cooking experiences, and backyard entertainment solutions throughout Wisconsin, Illinois, and surrounding areas.
